Resources Library by ANA

The world of chocolate in 2020

By using sensorial product test techniques in qualitative, quantitative & neurological research Barry Callebaut avoids using only consumers’ reactions, but also taps into the subconscious reality. In this way, they are able to predict the world...

Catalogue: Sensory Forum 2015: Marketing Meets Science

Author: Karin Loobuyck

June 15, 2015

The bilingual brain

Hispanic bilingual Millennials (Billennials) are an increasingly important consumer group. Defined by their ability to speak both English and Spanish, it is critical to understand the impact of language on advertising in order to optimize messaging...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Manuel Garcia, Robert Ruiz, Esther Franklin

Company: Nielsen

June 15, 2015

The first neuro against smoking (NAS) project in UAE

Neuro Against Smoking (NAS) is the world’s biggest international neuro study dedicated to health issues. The study aims at understanding the impact and effectiveness of anti-tobacco warnings presented on cigarette packs using neuroscience....

Catalogue: MENAP Forum 2015: Leading Transformation

Author: Fatima El-Khatib

Company:

June 15, 2015

The zero moment of memory

This one-of-a-kind research is truly thought-provoking and may change the way you use technology. This lively presentation based on client and agency dialogue will illustrate a combination of emerging research methodologies through different...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Olga Churkina-Voigt, Nick Drew

June 15, 2014

Qualitative research and neuroscience

To be able to pinpoint the relationship between qualitative research and neuroscience in accessing and exploring the unconscious thoughts and emotions of consumers, there are a number of fundamental misconceptions that need to be cleared up.Taking a...

Catalogue: Congress 2014: What Inspires?

Author: Georges Guelfand

June 15, 2014

Brain tricks

An action-packed session of scientific experiments and brain tricks to demonstrate the power of the consumer’s unconscious mind… as well as your own.

Catalogue: Congress 2014: What Inspires?

Author: Phyllis MacFarlane

June 15, 2014

Dance, health, hormones and thinking

Learn from a range of academic research which shows that moving our body in particular ways can have a profound effect on our well-being, health and happiness. Different types of body movement have also been found to influence the way we think and...

Catalogue: Global Qualitative 2014: Research Renaissance

Author: Peter Lovatt

June 15, 2014

Art + Science

The path to better consumer engagement for growth is paved with leading and bleeding edge combinations of art and science: from metrics to meaning to action. Marketers today are focused on the rapid changes in consumer behaviour, especially those...

Catalogue: Congress 2014: What Inspires?

Author: Gayle Fuguitt

June 15, 2014

Standardising touchpoint analysis

Today, an increasing number of touch points compete for a fixed amount of consumer attention. Finding the right media mix is therefore crucial, all the more so in rapidly growing China. However, for many multinationals, the promise of Chinese riches...

Catalogue: Congress 2013: Think Big

Authors: Caroline Ji, Ruihong Tang

June 15, 2013